Toll-Free vs Vanity Numbers: Which One is Right for You?

Toll-Free vs Vanity Numbers Which One is Right for You

Toll-Free vs Vanity Numbers: Which One is Right for You?

Whether you’re watching TV or just going about your day, you must have come across an ad or infomercial with a number you couldn’t forget even if you wanted to. Or maybe you saw an ad featuring a “toll-free number.”

As your company begins to expand and you start investing in bigger offices, you should invest in a toll-free number as well.

Now, what kind of a number should you go for, toll-free or vanity? Various factors could influence this decision, and today we will be going over which one is right for you.

Vanity and Toll-Free Numbers: What are they?

A toll-free number is self-explanatory. In essence, it’s a number that doesn’t charge the person calling anything. However, there is a little more to it.

These toll-free numbers cannot be just any numbers, but they contain unique three-digit codes. Businesses normally issue these numbers so that callers out of the area can reach them without being charged a long-distance fee.

Now, a vanity number can also be a toll-free number. However, in addition to the conventional three-digit code, they contain a memorable word or phrase as well. It is normally a recognizable pattern of numbers or letters, which makes memorizing these numbers a lot easier.

What is the Difference Between Them?

As we discussed earlier, one very important difference between vanity numbers and toll-free numbers is their structure.

A toll-free number consists of a different three-digit code, followed by the actual number. However, a vanity number contains a sequence of numbers or letters that are easy to recognize and remember.

 The pattern by which companies set up their vanity numbers is usually according to whatever service or product they offer.

A difference between these categories of numbers is that vanity numbers have proven to significantly boost a company’s sales. They hold incredible advertising potential since they’re a lot easier to remember.  

A recent study showed that 72% of people were able to correctly remember vanity numbers after hearing a short advertisement.

Why Your Business Needs a Toll-Free Number?

A toll-free number is very important for any business, mostly because it conveys a message of credibility. When people see a toll-free number for your organisation, it instils within them that this company might be big enough to afford their calls. This, in turn, encourages customer loyalty and strengthens the business’s relationships.

Another very important reason that your company needs a toll-free number is because it allows callers to call you without having to pay for their calls.

However, when selecting a toll-free number for your business, make sure to select a provider after doing extensive research. Some of them provide you with other benefits as well, including call tracking.

Additionally, not only are the toll-free numbers a financially viable choice for the callers, but they are beneficial to the company as well. With subscription rates lower than that of normal phone numbers, toll-free numbers allow companies to back out of their contracts easily while saving money.

There is a lot of competition in every industry and having a toll-free number does offer a slight advantage. If you have a normal phone number and not a toll-free one, a customer is likely to move on to the next company that has it.

Why Should Your Business Invest in a Vanity Number?

The primary reason why you should get a vanity number is that it much easier to remember than your average toll-free number. Since they spell out a memorable phrase in their number, they’re easier to remember as compared to normal phone numbers.

In addition to that, there are some other reasons as well why companies highly recommend vanity numbers as a fruitful long-term investment. One of these reasons is that vanity numbers are a very useful tool for marketing. Normally, the phrase associated with the number relates to the product or service that the business offers. Therefore, vanity numbers generate brand awareness and are great for marketing initiatives.

Another reason why some companies further emphasize a vanity number’s importance is that it opens up opportunities for international expansion. Companies with vanity numbers have an easier time expanding their business globally compared to firms that still use regular numbers.

Your vanity number becomes your brand’s secondary identity, which makes international customers familiar with it as well. Therefore, that business could aim for a much wider target audience compared if it owned a local, easy-to-forget phone number.

Toll-free Vs Vanity Numbers

Toll-Free and Vanity: Pros and Cons

The primary reason why you should get a vanity number is that it much easier to remember than your average toll-free number. Since they spell out a memorable phrase in their number, they’re easier to remember as compared to normal phone numbers.

In addition to that, there are some other reasons as well why companies highly recommend vanity numbers as a fruitful long-term investment. One of these reasons is that vanity numbers are a very useful tool for marketing. Normally, the phrase associated with the number relates to the product or service that the business offers. Therefore, vanity numbers generate brand awareness and are great for marketing initiatives.

Another reason why some companies further emphasize a vanity number’s importance is that it opens up opportunities for international expansion. Companies with vanity numbers have an easier time expanding their business globally compared to firms that still use regular numbers.

Your vanity number becomes your brand’s secondary identity, which makes international customers familiar with it as well. Therefore, that business could aim for a much wider target audience compared if it owned a local, easy-to-forget phone number.

Toll-Free: Pros

  • Toll-free numbers offer better customer support
  • Owning a toll-free number strengthens your brand and positively affects your brand image.
  • Compatibility with cloud-based communication results in a stronger technical backbone and a better customer experience

Toll-Free: Cons

  • Limitations on improving the accumulated caller experience
  • Marketing campaigns unable to double down on digital advertising
  • Restrictions on dynamic number insertion and utilizing analytical data

Vanity: Pros

  • They make customers aware of the products or services a company offers
  • They have an additional benefit of acting as marketing tools for your company
  • They offer a more than sufficient return on investment

Vanity: Cons​

  • Not beneficial for companies to rely on cellular communication
  • Vanity numbers might be expensive, depending on the number
  • Availability of your desired number is an issue

Wrap-up

As discussed earlier, vanity numbers and toll numbers are very similar to each other in how they work. The single biggest distinction between the two is the additions of a number or letter pattern after the three digits for the vanity number.

Although both may have their pros and cons, they make an essential part of every expanding company. Along with increasing the company’s brand identity, it also helps grow an association with the services or products that they provide.

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